FAQ / Q&A schema generator
FAQPage markup is the cheapest way to make a page quotable by an answer engine — and the easiest way to waste the effort if the answers are a sentence long. Type the pairs below: the JSON-LD block is built in your browser, nothing is sent anywhere, and the checks tell you what to fix before you paste it into a page.
The block to paste
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What does a marketing engineer do?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A marketing engineer owns one channel end to end plus the measurement around it: the offer page, the tracking event that makes a result readable, the automation that runs between them and the written rule for when a test is killed. The unit sold is an outcome you can open, not hours in one craft."
}
},
{
"@type": "Question",
"name": "How many contacts does an honest A/B test need?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It is arithmetic, not opinion. At a 3% base rate and a +20% relative lift with 80% power and alpha 0.05 the two-proportion floor is 13,914 contacts per arm, so 27,828 in total. Below that floor a difference between variants is noise, and the spend that produced it is a donation."
}
}
]
}
What the checks mean
- Two pairs minimum. One question is not an FAQ page, it is a sentence with markup attached.
- 40 to 500 words per answer. Shorter and there is nothing to quote; longer and the answer gets summarised away, with the choice of sentence taken out of your hands.
- Phrased as a question. If the heading is an internal name ("Pricing model"), no one types it.
- The markup must match visible text. FAQPage is a machine-readable copy of what the visitor can already read on the page. Markup for hidden text is a structured-data violation.
Frequently asked (this page's own markup)
What does a marketing engineer do?
A marketing engineer owns one channel end to end plus the measurement around it: the offer page, the tracking event that makes a result readable, the automation that runs between them and the written rule for when a test is killed. The unit sold is an outcome you can open, not hours in one craft.
Should the FAQ markup match what is on the page?
Yes. FAQPage markup is a machine-readable copy of questions and answers that a human can already read on the same page. Markup for text the visitor cannot see is a structured-data violation, not a shortcut, and it is the fastest way to lose the rich result you were aiming for.
How long should an answer be?
Between roughly 40 and 500 words. Under 40 words there is usually nothing for an answer engine to quote; over 500 the answer gets summarised down to the first sentence, and you lose control of which sentence that is. Put the number, the limit or the steps in the first two sentences.
Related free tools
AEO readiness checklist · llms.txt generator · JD generator · test-size planner · kill-rule calculator · warmup planner · deliverability checklist
Do it for you
The schema, the sitemap, the llms.txt and the pages worth marking up are what the marketing engineer engagement covers: Sprint $900, Engine $1,900/month, Full Build $2,900.
The same checklist as data for an agent: npx marketing-mindset aeo · MCP server