← marketing-mindset

Honest test queue planner

A backlog of test ideas is not a plan. Capacity is set by the volume you actually send through one arm: below the floor, a read-out is a progress report. This page turns volume into a queue — the floor per arm, the days each test needs, how many tests fit before your date, and the day each verdict lands. The same arithmetic runs in the published CLI (npx marketing-mindset sample). Everything is computed in your browser; nothing is sent anywhere.

1. What you have

2. The queue

3. How to use the queue without lying to yourself

One test at a time, or two tests with two audiences

Two live tests in the same arm split the volume and neither reaches its floor. If two must run, give them disjoint audiences and halve the contacts a day in this form.

Peeking is not reading

Checking a test daily and stopping when it looks good inflates the error rate far above alpha. The queue assumes the test reads at its floor — which is the only look that was priced in.

The clock is a deliverable

A retainer that reports weekly movement on a test that reads in eight weeks is reporting the queue, not the result. Write the read-out date into the plan and the monthly report becomes a status against a known date.

4. Related

How many sends an email test needs · The stop rule written before the first send · Read a finished test honestly · What a monthly retainer has to buy.

Written by Axel Freeman — marketing engineer. Telegram · llms.txt

Also: what one honest test costs to finish — the contacts a verdict needs, the days it takes and how many funded tests a budget carries.

Also: which step of your funnel can fund a verdict — the floor, the events each arm sees in a month, and the months a readable unit takes at your volume.

Also: which of your channels can actually fund a verdict — floor per arm, months to verdict, the cost of one full two-arm test and the channel to run first at your volume.