What one honest test costs to finish
Test budgets usually get argued about per idea. The number that actually decides is the
cost of one readable verdict: the contacts a strict test needs, multiplied by what a contact costs you, plus the
days it takes to send them. Below the floor you are buying a sample; above it you are buying a decision. The same
arithmetic runs in the published CLI (npx marketing-mindset sample), and the
volume side has its own planner. Everything is computed in your browser; nothing is sent anywhere.
1. What you have
2. The cost of one verdict
3. How to read that number
The floor is the price, not the budget
A test that stops at 40% of its floor has spent 40% of the money and bought 0% of the answer. Either fund the floor or run a cheaper readable unit: a reply instead of a sale, or a tighter list with a higher base rate.
Money buys tests, volume limits them
Budget divided by the cost of one test is how many tests you can afford. How many can run at once is a different question, and it is answered by contacts a day — two live tests in one arm split the volume and neither reaches its floor.
Cost per conversion is not cost per verdict
The conversion cost comes straight out of the base rate, and it moves whenever the list or the offer changes. The verdict cost is fixed by the design of the test. Judge a channel on the second number, then improve the first.
4. Related
How many sends an email test needs · How many verdicts your volume can finish · The stop rule written before the first send · Read a finished test honestly.
Written by Axel Freeman — marketing engineer. For fintech funnels · Telegram · llms.txt