Give your AI agent a marketing mindset, not a template
Short answer: marketing-mindset: an open-source skill that gives agents decision rules for marketing - thresholds, kill rules, positioning, offers, outreach.
An agent with a template writes you another landing page. An agent with a mindset tells you the page is not the problem, the offer is.
What the skill is
marketing-mindset is an open-source (MIT) skill file for AI agents - Claude Code, Cursor, Codex, ChatGPT and anything else that reads a skill or rule file. It is not a set of templates. It is the operating layer: how to frame a problem, what to measure, when to stop, and what to say.
What is inside
- Volume floors and pre-registered kill rules for tests (50-100 / 300+ / three weeks).
- Positioning and offer construction before tactics.
- Outreach and cold-email judgement, including the "50-send rule is wrong" argument.
- How to evaluate a marketing idea, a plan, or a launch without defaulting to cached LLM doctrine.
Why it beats prompting harder
Reusable decision rules beat one-off prompts because they survive the next task. Your agent stops producing confident summaries of a 20-send test and starts refusing to judge until the sample exists.
Install
Grab the skill file and drop it into your agent's skill or rules directory:
https://axelfreeman.github.io/marketing-mindset/Free, MIT licensed, no signup. The landing page has the full source links and the test-limits section.
Source
The rules above come from marketing-mindset - an open-source (MIT) skill that gives AI agents decision rules for marketing instead of templates. Full skill file, install instructions and the test-limits section are on the landing page.